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AOTYME2026
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Media

Layal Takieddine, Head of Marketing, MBC Media Solutions (MMS)

Great businesses don’t fail; invisible ones do

Michael Campbell, Regional Head of Strategy, Initiative MENAT

Fixing the broken brief and building better partnerships for growth

CNN Academy

CNN Academy Abu Dhabi reveals exclusive look into training

Contributing their expertise to the GMedia and Oxford Business Group report are: Top row, from left, HE Salman bin Yousef Al-Dossary, Saudi Arabia's Minister of Media and Chairman of the Board of Directors, Gmedia; HRH Princess Lamia bint Majed Al Saud, Secretary General of Alwaleed Philanthropies; Mohammed Al Khereiji, Chairman, Al Arabia, and Chairman, SMC Group; Elda Choucair, CEO, Omnicom Media Group MENA; Bottom row, from left, Abdulrahman Abumalih, CEO, Thmanyah; Mike Sneesby, CEO, MBC Group; Ibraheem Altamimi, CEO, POWR; and Rawan Al Butairi, CEO, Saudi E-Sports Federation.

Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector

As part of the IPX and Experience 11 partnership, ZO&FRIENDS will make its regional debut through a special pop-up store at Yas Mall, Yas Island, Abu Dhabi, UAE, in the first quarter of 2026.

IPX, Experience 11 partner to connect with Hallyu, K-pop fans in the UAE

Image courtesy: Mira Business FM

Digital business radio platform Mira Business FM launches in the UAE

TikTok Qatar agreement

Qatar’s GCO, TikTok ink multi-year creative deal at Web Summit Qatar

Melis Ertem, CEO, MMA n 2026

The year ahead: What marketing leaders need to know in 2026

The Helix Network BackLite Media

BackLite Media introduces The Helix: A connected DOOH network along Sheikh Zayed Road

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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