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- Appointments
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AOTYME2026
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Media

Bold bets: Marketers and industry leaders share focus areas for 2026

Switz Ramadan campaign

Switz applauds Gen Z recipes, honours mom’s touch at the Ramadan table

Joyce Hallak, CEO, Spark Foundry Middle East

Publicis Groupe Middle East appoints Joyce Hallak as CEO of Spark Foundry ME

SOCIALEYEZ World Governments Summit

SOCIALEYEZ delivers full-scope social content creation for World Governments Summit

The Advertiser of the Year Award will be presented to Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office at the Dubai Lynx Awards Ceremony.

Dubai Lynx honours UAE Government Media Office as 2026 Advertiser of the Year

From left, Elio El Chayeb, Director and Executive Producer, and Anissa Kadi, Senior Producer, Boomtown Productions

Boomtown appoints Elio El Chayeb, Anissa Kadi to senior roles

Levi's

Levi’s remains ‘fit for moment, fit for life’ during Ramadan 2026

The Heroiks MENA team, from left, Jineesh Kattil, Senior Paid Media Consultant; Hicham Aujjar, Founding Partner and CEO; and Karim Belouadi, Client Leadership and Paid Media Director, Heroiks MENA.

Heroiks picks Dubai as Middle East growth office

the cinema

Why the future of cinema is experiential

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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