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Media

King Salman Park Saudi Founding Day campaign

King Salman Park’s Saudi Founding Day campaign gains 28.8 million impressions

Khaled AlShehhi, Executive Director of Marketing and Communications, UAE Government Media Office

‘Never underestimate a nation where residents step forward to reassure each other’

Why work is ‘actually working’ in the Middle East despite the US-Israel-Iran war

From left, Ghassan Maraqa, CEO, Memac Ogilvy and Amer El Hajj, CEO, WPP Media MENA.

CEOs discuss redefining creative and media with AI

Waleed Hussein, CEO, Rotana Signs on Saudi's OOH landscape

Rotana Signs’ Waleed Hussein on pioneering the evolution of Saudi’s OOH landscape

ATL's Medhat Houalla provides a look into the state of media planning in the region including commerce media, culturally-led content and automation.

Industry snapshot: Commerce media, Arabic-first and automation

Remi Boudard as Global Chief Revenue Officer and General Manager – Europe, AiOO.

AiOO appoints Remi Boudard as Global Chief Revenue Officer and GM – Europe

Fnp.ae

‘Create Your Own Rom-Com Moment’: Fnp.ae reveals strategy behind Valentine’s campaign

Are media agencies struggling to find qualified talent?

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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