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Media

Peely Fortnite

Epic Games, EGA get Peely from Fortnite to play up Lantern Fest during Ramadan

Vaseline Ghabqa

How ‘Vaseline Ghabga’ turned Ramadan gatherings into entertainment on MBC Shahid

CARMA briefing

CARMA to host free media briefing webinar on communications in times of conflict

Gaming Feature

From a side quest to serious business: Has gaming entered the marketing mix?

From left, Florian Adamski, CEO, Omnicom Media, and Elda Choucair, CEO, Omnicom Media Group - MENA

Omnicom Media named best performing global media group; #1 across four regions

Dettol

Dettol celebrates mothers’ quiet acts of protection in nostalgic campaign

CMOs

Middle East CMOs, CEOs: ‘The mandate hasn’t changed; the pressure has’ – ABG Pulse Survey

brands

How Ramadan 2026 set new rules of engagement for brands

Chantal Saliba, Academy Media and Training Director and Khalid Al Hosani, Academy Operations Director, IMI Media Academy.

IMI Media Academy appoints Chantal Saliba, Khalid Al Hosani to leadership positions

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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