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- Agency of the Year
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Media

Parkin

Parkin rolls out ‘Spots for Shops’ campaign to support small businesses in Dubai

Abby Bekheit, Managing Director – Saudi Arabia, AVANTGARDE GROUP.

AVANTGARDE GROUP appoints Abby Bekheit as Managing Director – Saudi Arabia

Roy Nasrallah, Group CEO, Rubicom Agency

Rubicom Agency appoints Roy Nasrallah as Group CEO

Esports: An arena where every dollar is spent effectively

awards MENA

18 MENA entries shortlisted for Campaign AOY Global awards 2026

Spoor, FP7 McCANN reveal ‘The Birdwatcher’ to prove wind energy, wildlife can coexist

Nashwa Khalil, General Manager - KSA, UM

UM promotes Nashwa Khalil to General Manager, KSA

Media Faces to Watch 2026

Campaign’s Media Faces to Watch 2026

Scott Feasey, CEO Europe & Middle East, M+C Saatchi Group

M+C Saatchi Middle East CEO Scott Feasey appointed CEO for agency’s Europe business

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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