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- Agency of the Year
- Appointments
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AOTYME2026
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Media

Tony Wazen, Chief Executive Officer, Publicis Media Middle East.

Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report

The One Show

The One Show announces 80 finalists from MEA region

Dubai Lynx Awards

Mark your calendars: Dubai Lynx reveals new dates for 2026 Awards

Oliver Chislett, Group Head of Programmatic, MAG International.

MAG International picks Oliver Chislett as Group Head of Programmatic

Selected jurors from the MENA region for The Cannes Lions Awards 2026.

Cannes Lions picks 26 jurors from the MENA region for 2026 awards

Zachary Bambach, Chief AI Officer, Publicis Groupe Middle East.

Publicis Groupe Middle East appoints Chief AI Officer to drive next phase of AI transformation

Justin Bieber performs at Coachella 2026. Image used for illustrative purposes only. brands

Low effort or radical authenticity? Lessons for brands from “Bieberchella”

Recast

Motivate Media Group, Recast partner to expand sports & entertainment content access across the MENA region

G42

R/GA, G42 launch Alpha.G42.ai: an adaptive, immersive, agentic future of brand websites

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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