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Media

The Dubai Gateway BackLite Media

BackLite Media reveals study on emotional impact of premium out-of-home

Fatema Ali, Director of Social Media, Publsh Group

Publsh Group appoints Fatema Ali as new Director of Social Media

From left, Nasser Oudjidane, Co-Founder and CEO at Tapper, and Dan Chorlton, Founder and Chairman at GOA

Tapper partners with GOA to drive down CPAs and dial up performance

Al Lotter, Head of Creative, Equiti Group

Equiti Group appoints Al Lotter as Head of Creative based in Dubai

dentsu sports international

How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report

Lee Dentith, Founder and CEO, Media Agency Group and World Sports Advertising

World Sports Advertising opens Dubai office to accelerate global sports marketing ambitions

Outdoor Media Oman SABCO

Outdoor Media introduces 3D hologram advertising in Oman

Unilever United for UAE campaign

Unilever campaign shows how people ‘United for UAE’ in gratitude, solidarity

Calling entries for Campaign’s TV and Video Guide 2026

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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