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Media

As part of the new role, Amine Abou Ajram will focus on strengthening client partnerships across the Groupe's connected media ecosystem.

Publicis Media promotes Amine Abou Ajram to CCO

Digital Champions

Digital Champions reveals regional expansion, senior leadership appointments across GCC

GCC marketers rethink the role of brand as short-term pressures persist: research

Charbel El Asmar, Group CEO, Media World Group

Media World Group appoints Charbel El Asmar as Group CEO

Toyota

Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’

ABG

ABG hosts CMO Forum: Candid conversation on marketing leadership under pressure

Mada Media

Mada Media signs advertising contracts worth nearly AED1bn in Q1 2026

Influencer marketing content creation

The future of influencer marketing lies in human+AI coexistence: TEN-X report

BNW Developments Labour Day

How BNW Developments reinforced commitment to worker wellness on Labour Day

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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