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Media

Bloomberg Media’s Amit Nayak explores why luxury audiences are increasingly seeking depth, context and more intentional media experiences.

Industry Snapshot: The power of investing in real audience intelligence in Saudi Arabia

Yas Island Abu Dhabi

Yas Island reveals celebratory Eid Al Adha musical release ft. Emirati voices, Khaleeji Talent

Aces of Space appoints Rohma Theunissen as its new Brand Strategy Director

Ross McAuley Managing Director, Thamma Al-Masar, powered by Yonder Consulting

Thamma Al‑Masar launches in Saudi with Ross McAuley as Managing Director

Amid data, data everywhere, the drops to drink are the ones that help a person feel seen, make a decision with ease and come back again, writes Chris Solomi

Data, data everywhere, not a byte to eat

PublisHer

PublisHer, Motivate Media Group create PublisHer Pathways internship programme

Through the partnership, Camel Ads will support Platformance across sectors including real estate, automotive, FMCG and retail.

Platformance names Camel Ads official reseller in Egypt and North Africa

Met Gala 2026: Which brands, celebs, channels, media had the biggest impact?

Dubai Islamic Bank campaign

DIB resonates strongly with series of solidarity campaigns instead of silence

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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