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Marketing

The Brandtech Group GenAI Bias Breaker

Brandtech unveils ethical GenAI blueprint, tech to break bias in foundation models

AW Rostamani Group appoints Chief Communications and Marketing Officer

PHD’s BrainScape to focus on human-machine collaboration

From left, Kassandra Panagiotopoulos, Head of Strategy, The Romans and Bana Khalaf, Communications Manager, MENAP, Binance.

The Romans wins MENA PR brief for Binance

Sustainability packaging consumers

Sustainability ‘top concern’ for consumers, not for CEOs: report

Argentina FA and Prestige One sign regional sponsor agreement

CIB VISA Egypt Leo Burnett Sherif Mounir

Visa, CIB campaign calms the ‘madness of overthinking’

Sobha Academy

Sobha Realty, Arsenal Women campaign for female education

monks S4 Capital Saudi Arabia

S4Capital’s Monks expands into KSA with new Middle East HQ

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THE WORK

Sadia Impact BBDO OMD campaign

Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign

IKEA This is Libre campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

IKEA, This is Libre partner to show the messy reality of life with kids

Henna OMO The Art of Stains campaign MullenLowe MENA Current Global period stains

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

OMO, MullenLowe MENA partner with Henna artists to address ‘The Art of Stains’

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Digital Featured Marketing The WorkFeb 27, 2025

Untitled Co. teams up with Blu Pizzeria for a localised social media campaign

Nissan ‘Keep Asking Why’

Digital Featured News The WorkFeb 26, 2025

Nissan campaign exceeds expectations with 17 million UVs, increased sales

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Call for nominations: Agency Faces to Watch 2025

Feb 13, 2025

Heriot-Watt partners with Campaign’s Agency Faces to Watch 2025 for fifth year with scholarships for winners

Feb 18, 2025

Don’t like watching ads? Easypaisa campaign offers consumers cat reels, instead

Feb 25, 2025

Campaign Big Global Awards 2025: winners revealed

Feb 28, 2025

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