Monks – the global, digital, data-driven, unitary operating brand of S4Capital – has officially announced the opening of its new office in the Kingdom of Saudi Arabia (KSA), marking its strategic expansion in the Middle East.
In line with this development, Monks is also relocating its Middle East headquarters from Dubai to the Kingdom of Saudi Arabia.
Sir Martin Sorrell, Founder And Executive Chairman, S4 Capital, said, “The expansion of our global footprint into the Kingdom of Saudi Arabia opens up more opportunities in a market full of innovation and potential. This new office represents our commitment to fostering connections with local audiences and delivering meaningful advertising solutions.”
The new office will be a hub for digital solutions, driving collaboration with local businesses, startups, tech innovators, and educational institutions.
Monks is already partnering with top Saudi clients across real estate, government, and destination sectors, shaping some of the Kingdom’s most ambitious projects.
“Relocating our headquarters to the Kingdom of Saudi Arabia is a strategic decision that reflects our confidence in the Kingdom’s future as a center for innovation and business in the region. We want to be part of Saudi’s transformation journey and in turn look forward to contributing to the country’s ambitious goals,” said Omar Abou-Ezzeddine Regional Managing Director, Monks Middle East and Africa.
The step underscores the company’s commitment to the region and aligns with Saudi Arabia’s Vision 2030, the company shared in a statement.
By establishing its Middle Eastern base in KSA, Monks aims to lead regional innovation, particularly in key flagship giga projects.
Part of Monks, Monks.Flow aims to ads intelligence into every marketing workflow — from research and content creation to translations and beyond. Monks.Flow intends to empower teams to focus on strategy and creativity, while AI takes care of the rest, keeping marketing agile, data-driven, and optimised for success.
