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Marketing

Skydeo CEO Mike Ford explores how Starbucks’ ChatGPT integration signals a major shift in commerce, as product discovery moves towards AI.

Starbucks’ ChatGPT integration signals the future of product discovery

Imagination’s Sleiman and RBnH Solutions's Theunis shares how UAE F&B spaces are evolving into community hubs shaped by connection.

Why successful F&B brands are building connection, not just restaurants

C2 Comms’ Joshua Mathias explores why Instagram’s new Instants feature signals a shift away from performative social media towards more private, imperfect and believable digital interactions in the Middle East.

Instagram Instants signals the end of the over-curated feed

Samsung Electronics MENA has opened applications for Galaxy Circle, the third edition of its annual flagship creator program.

Samsung calls on MENA’s next Gen Creators to join Season 3 of Galaxy Circle

tension

Advertising in times of tension cannot be binary

Markgrid’s Agam Chaudhary shares how AI and neuromarketing are quietly rewriting the rules of marketing and why marketers cant ignore them.

Modern marketing has a new brief: the subconscious

HAVAS KSA’s Eddy Hanna reveals how Saudi Arabia isn’t competing for demand; it’s building it from scratch.

Saudi Report 2026: A market with a different brief

Mohamed Yousuf Naghi Motors’ Bilal Hallab explains why brands built on patience outlast brands built on pressure.

Saudi Report 2026: Saudi Arabia’s most expensive marketing mistake

Alat’s Hussain Abdrabalnabi explains why most personalisation often feels fake, and why relevance depends on context, emotion, understanding.

Saudi Report 2026: The empathy illusion

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THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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