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- Appointments
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Marketing

Google’s Anthony Nakache shares why video has become the most powerful driver of influence in the modern MENA consumer journey.

Why modern marketers must abandon the funnel for influence

hrmny PR

Hrmny appoints Communications & Growth Director to lead new PR department

Platformance

Platformance shares why brands can capture the deal-catcher wallet

Youth Studio 2

Publicis Groupe Middle East, Snapchat launch Youth Studio at Athar Festival 2025

From left, Jason Foo, CEO of BBD Perfect Storm and UKAEG Leadership Board; Taha Alsafi, Founder and CEO of Red Impact; and Aisling Conlon, International Director for UK Advertising at the Advertising Association.

UK Advertising deepens ties with Saudi Arabia at first leadership reception in Riyadh

Bertille Toledano, CEO of BETC, as President of Havas Creative Network, and CEO of Havas Creative Middle East.

Havas picks CEO of Havas Creative Middle East, President of Havas Creative Network

Building brand power through partner recognition programmes

Creativity takes centrestage at Athar as leaders gather in Riyadh

DEI

Disregarding DEI could cost Middle East trillions in economic value

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THE WORK

Publicis

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

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