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Featured

What’s the KitKat lesson for Middle East marketers?

Katalyst’s Thomas Jacob on why media intelligence must move beyond vanity metrics to deliver real business impact.

Media intelligence in the Gen AI era: Moving from volume to value

The collaboration was delivered as a joint showcase between The Good Moon and ELNALINE, with PR and communications led by Brazen MENA.

The Good Moon turns retail into a series of intimate, experience-led evenings

Pinterest’s latest Spring Trend Report reveals a cultural shift away from perfectionism and towards reinvention.

Pinterest spring trend report 2026 reveals new consumer insights

female-led startups

Tamkeen by BelArabi offers two female-led startups free PR

Hashtag’s Mazen Abdelkader shares why social media activity alone can dilute brands—and how clarity and strategy make content truly distinctive.

Is your social media building your brand… or slowly diluting it?

Kia Middle East and Africa has announced its participation in the FIFA World Cup Trophy Tour by Coca-Cola, supporting the global initiative through premium vehicle support across Saudi Arabia, Côte d'Ivoire, and Morocco.

Kia Middle East and Africa reveals role in Coca-Cola’s FIFA World Cup Trophy Tour

Gaming audiences expect personalised, culturally relevant experiences, and that’s reshaping how we design campaigns from the ground up, writes Robin Heymann

Industry Snapshot: Understanding gaming audiences

A guide for marketers to navigate AI ecosystems and specialist tools, build workflows with the right interfaces, and deliver creativity.

AI 101 for marketers: Glossary, ecosystems and tools

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THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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