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- Agency of the Year
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Featured

Insights from the latest M+C Saatchi Group Cultural Power Report reveal cultural shifts that are reshaping how brands build credibility.

Eight cultural shifts shaping the GCC’s new trust economy

Diaa Aljurdi, Associate Communications Director, HAVAS Red Middle East on resilience

IWD 2026: A nation that’s instilled resilience in its women leaders

Sally Tambourgi, Executive Creative Director, VML Dubai on talent

IWD 2026: The need for pure talent and meritocracy beyond ‘box-ticking’ diversity

Janvi Mehta, Account Manager, We Are Social on ambition

IWD 2026: The ambition they didn’t see coming

agentic marketing

When agentic AI runs the marketing funnel

Mandala

Mandala Creative Productions expands to the Middle East

GWM Middle East campaign

GWM celebrates the joy of coming together during Ramadan

Tricia Jimenea, Co-Founder, ComCo Middle East & Africa on the UAE

The UAE’s most powerful PR asset: its people

Lama Zalat, Director of Communications at IMI on crisis communications

Lessons from the UAE: Crisis communications done right

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THE WORK

Yango

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

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