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AOTYME2026
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Featured

UAE marketers lead trust in AI but struggle with data silos, report reveals

brands

How Ramadan 2026 set new rules of engagement for brands

Chantal Saliba, Academy Media and Training Director and Khalid Al Hosani, Academy Operations Director, IMI Media Academy.

IMI Media Academy appoints Chantal Saliba, Khalid Al Hosani to leadership positions

Havas CRed

HAVAS Red Middle East launches CRed to bridge brands and the creator economy

Jabal AlQurain Avenue Maison Pyramide

Diriyah Company picks Maison Pyramide for Jabal AlQurain Avenue retail strategy

Al Dhannah City entourage

Al Dhannah City picks entourage to lead destination marketing and communications

Farah Al Beaini, Group Account Director, Burson - Lebanon, UAE

Burson’s Farah El Beaini chosen for Cannes Lions’ See It Be It 2026 cohort in France

Above Digital is concentrating its performance marketing efforts on service-based businesses, B2B brands, the aesthetics industry, and the events sector. Image Courtesy: Above Digital

Above Digital shifts focus to outcomes-driven performance marketing in 2026

Hala Careem Captains

Hala and Careem’s Ramadan initiative raises AED 300,000 for captains

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THE WORK

Yango

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

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