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Featured

Multiply Media Group (MMG) has appointed Elie Hajjar as Chief Operating Officer (COO), strengthening its leadership team as the group accelerates its expansion across regional and international markets.

Multiply Media Group appoints Elie Hajjar as Chief Operating Officer

FNP has announced the appointment of Chirantan Bhattacharya as Vice President, Business (GCC), effective April 1, 2026.

FNP elevates Chirantan Bhattacharya as Vice President, Business (GCC)

Jessica Circi, Co-founder of The Ortus Club on events in the age of AI.

Why top tech companies are doubling down on executive events amid AI disruption

Nadine Karadag, Co-founder, Valeo Health on resilient teams

Why resilient teams are becoming a brand’s biggest competitive advantage

entourage Ramadan drive

entourage reveals impact of employee-led community activation during Ramadan

Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA on communications

The future of communications talent depends on what we teach now

Oscar Scolding, Founder of Eclypseo SEO Agency on businesses and brands during a crisis

What Covid taught businesses about marketing, and why it matters now

Gaming Feature

From a side quest to serious business: Has gaming entered the marketing mix?

From left, Florian Adamski, CEO, Omnicom Media, and Elda Choucair, CEO, Omnicom Media Group - MENA

Omnicom Media named best performing global media group; #1 across four regions

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THE WORK

DAMAC Emirati

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

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