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Featured

homegrown restaurants

talabat UAE’s homegrown restaurants push shows the power of breaking silos

Vaseline Ghabqa

How ‘Vaseline Ghabga’ turned Ramadan gatherings into entertainment on MBC Shahid

rf engage

Ruder Finn Atteline launches internal comms, capability practise rf.engage

CARMA briefing

CARMA to host free media briefing webinar on communications in times of conflict

Google has introduced two new updates to Google Gemini, aimed at making its AI ecosystem more connected and intuitive.

Gemini introduces memory imports and scales Search Live

Nara Hospitality Group’s Lucas Stamm on using AI to sharpen thinking – not replace it – and why better inputs lead to better marketing.

AI knows the pattern. It doesn’t know the room

PR in

Humanising PR in an AI-driven digital landscape

Multiply Media Group (MMG) has appointed Elie Hajjar as Chief Operating Officer (COO), strengthening its leadership team as the group accelerates its expansion across regional and international markets.

Multiply Media Group appoints Elie Hajjar as Chief Operating Officer

FNP has announced the appointment of Chirantan Bhattacharya as Vice President, Business (GCC), effective April 1, 2026.

FNP elevates Chirantan Bhattacharya as Vice President, Business (GCC)

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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