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Featured

The collaboration was delivered as a joint showcase between The Good Moon and ELNALINE, with PR and communications led by Brazen MENA.

The Good Moon turns retail into a series of intimate, experience-led evenings

Pinterest’s latest Spring Trend Report reveals a cultural shift away from perfectionism and towards reinvention.

Pinterest spring trend report 2026 reveals new consumer insights

female-led startups

Tamkeen by BelArabi offers two female-led startups free PR

Hashtag’s Mazen Abdelkader shares why social media activity alone can dilute brands—and how clarity and strategy make content truly distinctive.

Is your social media building your brand… or slowly diluting it?

Kia Middle East and Africa has announced its participation in the FIFA World Cup Trophy Tour by Coca-Cola, supporting the global initiative through premium vehicle support across Saudi Arabia, Côte d'Ivoire, and Morocco.

Kia Middle East and Africa reveals role in Coca-Cola’s FIFA World Cup Trophy Tour

Gaming audiences expect personalised, culturally relevant experiences, and that’s reshaping how we design campaigns from the ground up, writes Robin Heymann

Industry Snapshot: Understanding gaming audiences

A guide for marketers to navigate AI ecosystems and specialist tools, build workflows with the right interfaces, and deliver creativity.

AI 101 for marketers: Glossary, ecosystems and tools

Farimah Moeini, Head of Sales Partnerships, Middle East and North Africa (MENA), Pinterest

Pinterest picks Farimah Moeini as first hire in the MENA region

From left, Pierre Choueiri, Chairman and CEO, Choueiri Group, and Mansoor Al Sabahi, CEO, Mada Media. Arabian Outdoor

Mada Media awards strategic OOH bid to Choueiri Group’s Arabian Outdoor

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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