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Featured

From media channel to brand architecture: How influencer marketing grew up

El Nas Lel Nas campaign

El Nas Lel Nas brings top UAE voices together to support homegrown businesses

Rabih Saab, Group Head – Media Division, Publsh Group on trust, truth and media leadership

Trust, truth and the future of media leadership

In this industry snapshot, Anna Rozwandowicz, Founder and CEO of The Story Mob, highlights how brands are rethinking everything as social media matures from a distribution channel into a business-critical function, with AI, creators and community-led ecosystems shaping the new rules.

Industry Snapshot: The new social playbook

using AI

Stop using AI to scale mediocrity

BOUNCE Dubai Stereo Creative

Stereo Creative appointed as BOUNCE’s agency of record to launch new campaign

The Answer is Yas

Yas Island owns the ‘effortless holidays’ space with ‘The Answer is Yas’

Campaign work

These are Campaign Middle East’s work picks for March 2026

Parkin

Parkin rolls out ‘Spots for Shops’ campaign to support small businesses in Dubai

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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