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Featured

Influencer marketing agency Vamp strengthens global leadership team with four hires

From left, Salman Plasterwala, Performance Lead, and Jayesh Jain, SEO Lead, Créo Global

Créo Global strengthens performance and SEO capabilities with senior hires

The new definitions of success for Saudi Gen Z

Staying quiet is also a message – and in volatile markets, it is often read as weakness during a crisis, according to Bassam Sleiman.

The quiet crisis in executive communication

Leaders From top left, clockwise, creative consultant Ahmad Swaid; Sally Moussa Hajjar – Managing Partner, Hu Management; Razan Karim – Head of Communications, Fashion, Beauty & Lifestyle, HAVAS Red Middle East; and Ghassan Kayed – Founder & Creative Director, Burgers & Hoodies.

Leaders advise ‘showing up’ over silence; ‘presence with intent’ over performance

‘Through my viewfinder’: ‘Built After 30’ campaign seen through a photographer’s lens

SQUATWOLF

SQUATWOLF Founder on 2 records in 2 days: ‘Build a community, then open a store’

FAST Ventures launches AI-powered martech MATTE for SMBs

FAST Ventures launches AI-powered martech MATTE for SMBs

Rest

How Rest, FLC Marketing re-framed sleep in a heat-driven market

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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