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Featured

Song without beats powers Magdi Yacoub donation campaign

Urban Company says ‘we’re here for you’ with stories from the people of the UAE

Zachary Bambach, Chief AI Officer, Publicis Groupe Middle East.

Publicis Groupe Middle East appoints Chief AI Officer to drive next phase of AI transformation

The Morph initiative comes at a time when brands are cutting down marketing spend in response to an uncertain environment in the region.

Morph puts AED 50,500 on the table for a GCC e-commerce brand

Seyoan Vela

Private View by Livingroom Dubai’s Seyoan Vela

the Middle East

What it means to build from the Middle East

IN2

Communications firm IN2 adds to senior leadership for MENA, CEE

Rouhana El Hage, Associate Partner, Halo AI

Halo AI picks Rouhana El Hage as Associate Partner to champion creator culture

Justin Bieber performs at Coachella 2026. Image used for illustrative purposes only. brands

Low effort or radical authenticity? Lessons for brands from “Bieberchella”

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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