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Featured

M+C Saatchi Sport & Entertainment Middle East has further strengthened its senior leadership team with two new appointments.

M+C Saatchi Sport & Entertainment Middle East expands with two senior appointments

WingSentry HorizonFCB

WingSentry, Horizon FCB MENA turn tourism into ‘powerful force’ for conservation

UAE Publicis Groupe Middle East report

UAE business leaders signal next phase of growth: Publicis Groupe Middle East report

See It Be It

Dubai Lynx, MCN reveals See It Be It in MENA to accelerate female creative leadership

Mada Hills

Mada Media, Hills Advertising sign deal for advanced DOOH integration in Dubai

Majid Al Futtaim City Centre Deira Exscape

City Centre Deira, Exscape turn gaming into phygital marketing for 30th anniversary campaign

Pixel

AI influencer talent management agency Pixel launches in the GCC

Hani Aldajani, General Manager, Horizon FCB Saudi Arabia

Horizon FCB appoints Hani Aldajani as General Manager for Saudi Arabia

Saudia 1

Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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