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Featured

Campaign Breakfast Briefing returns with first-ever retail media theme

Darius LaBelle, Managing Director Middle East at November Five

November Five launches AI-driven product studio in the Middle East

Patou

Patou Nuytemans to step down as Ogilvy EMEA CEO

NeuroX maps content against emotional and intent-based signals to connect environments that may not appear similar on a surface level but share deeper contextual alignment.

Seedtag launches NeuroX to simplify contextual targeting

Firas Alkhuffash, Creative Director and AI Storyteller on animation

AI is not replacing animators; it is redefining the craft of animation

Nakhle Elhage, Chief Transformation Officer, IMI

IMI appoints Nakhle Elhage as Chief Transformation Officer

Mohamed Salah Helmy, Head of Paid Marketing, iHerb

iHerb appoints Mohamed Salah Helmy as Head of Paid Marketing for MENA region

Haus of Hendricks has announced the appointment of Christine Warren as Managing Director, as the agency enters a new phase of growth, ambition, and evolution.

Haus of Hendricks appoints Christine Warren as Managing Director

Viola Media The Digital Totem Network

Viola Media launches The Digital Totem Networks across Abu Dhabi expanding urban visibility

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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