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Featured

Tariq Al Sharabi

Campaign Middle East 40 Over 40 2026: Tariq Al Sharabi, Cicero & Bernay

PUMA’s Jonathan Bannister explains the need for brands to build genuine relationships with local creatives, athletes and communities.

How communities are shaping the future of sports marketing

Dubai Holding Real Estate’s Brett Stephenson explains why brands must shift from personalisation to prediction.

From personalisation to prediction

Cartoon Network and Cartoonito unveil their July MENA line-up with new episodes and themed programming blocks.

Cartoon Network and Cartoonito unveil July programming line-up across MENA

Saad Abu Touq

Campaign Middle East 40 Over 40 2026: Saad Abu Touq, Memac Ogilvy

Acast's Megan Davies and The Vantage's Manoj Khimji explores why podcasting has matured as a medium and why MENA can no longer ignore it.

Why podcasting deserves a bigger seat at the media table

Mazarine, the global creative group has announced the acquisition of Bacchus, the international public relations and digital agency.

Mazarine Group acquires Bacchus, luxury public relation and digital agency

Watermelon Communications' Pradeep Kumar explores why AI adoption must be matched by accountability and trust to protect reputation.

The AI trust gap is a communications problem, and it is widening

MediaXNetwork's Rabih Al Atat shares why Abu Dhabi's new OOH guidelines mark a turning point for outdoor advertising.

Abu Dhabi’s new OOH guidelines are not red tape. They are market infrastructure.

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THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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