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Featured

Instagram has introduced a new in-app feature called Instants. A new way to share photos in the moment with your friends.

Instagram introduces Instants – a new way to share in real time

Markgrid’s Agam Chaudhary shares how AI and neuromarketing are quietly rewriting the rules of marketing and why marketers cant ignore them.

Modern marketing has a new brief: the subconscious

HAVAS KSA’s Eddy Hanna reveals how Saudi Arabia isn’t competing for demand; it’s building it from scratch.

Saudi Report 2026: A market with a different brief

Mohamed Yousuf Naghi Motors’ Bilal Hallab explains why brands built on patience outlast brands built on pressure.

Saudi Report 2026: Saudi Arabia’s most expensive marketing mistake

Alat’s Hussain Abdrabalnabi explains why most personalisation often feels fake, and why relevance depends on context, emotion, understanding.

Saudi Report 2026: The empathy illusion

Industry Snapshot: The new rules of engagement in Saudi Arabia

M+C Saatchi Group Middle East has announced the appointment of Lana Bdeir as Chief Growth Officer.

M+C Saatchi Group Middle East appoints Lana Bdeir as Chief Growth Officer

The One Show

Middle East agencies claim 22 awards at The One Show 2026 in New York

It is the persistent perception that independent agencies lack a sufficient volume of ‘relevant’ case studies, writes Raksha Khimji.

Deconstructing a launch that went from a ‘Royal Pop’ to a ‘Royal Flop’

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THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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