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Featured

beIN MEDIA GROUP brings a sports documentary, My Road to Red Bull with behind-the- scenes access to Formula 1’s rising star, Isack Hadjar.

Tod Studios premieres “My Road To Red Bull” showcasing Isack Hadjar’s journey to Formula 1®

Air Arabia on

Why Air Arabia rolled out its newest Sharjah-London route on Dubai’s SZR

Spotify will be introducing guided workout experiences on its platform, bringing fitness into it's ecosystem.

Fitness with Spotify aims to bring movement into users daily routine in the UAE

Meta announced Muse Spark, the first in a new series of large language models built by Meta Superintelligence Labs.

Meta’s Muse Spark signals a shift from chatbot to ecosystem AI intelligence

QComms in

QComms secures seven new clients in April 2026

Mirinda® unveils a new brand identity, launching a “Smile Please” global platform

Born Creators Group MENA appoints Liman Tabsh as Growth Officer for Qatar, a strategic move that reinforces the group’s growth ambitions.

Born Creators Group MENA appoints Liman Tabsh as Growth Officer for Qatar

Al Lotter, Head of Creative, Equiti Group

Equiti Group appoints Al Lotter as Head of Creative based in Dubai

MAHE’s campaign moves beyond rankings and credentials, focuses instead on belonging, and student experience in a crowded education market.

MAHE Dubai’s film campaign signals a shift in how education institutions market themselves

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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