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Featured

Feedback Market Research and AccuPanel partnered to launch an AI-powered FMCG consumer panel in Saudi Arabia.

Feedback Market Research and AccuPanel launch AI-powered FMCG panel in Saudi Arabia

Keel Comms’ Joyce Succar shares why Middle East CEO communications must move beyond visibility and lead with clarity, empathy and trust.

What the next era of CEO communications in MENA looks like

media in

The Gulf is at the forefront of a media revolution

The Dubai Gateway BackLite Media

BackLite Media reveals study on emotional impact of premium out-of-home

VML

WPP Creative appoints EMEA Chief Executive

Ahmed Bin Sulayem, Executive Chairman and CEO, DMCC on games and play

Beyond the screen: How AI, VR and gamification are defining the next generation of play

Owais Awan, Art Director at We Are Social on scroll

You are what you scroll

Fatema Ali, Director of Social Media, Publsh Group

Publsh Group appoints Fatema Ali as new Director of Social Media

From left, Nasser Oudjidane, Co-Founder and CEO at Tapper, and Dan Chorlton, Founder and Chairman at GOA

Tapper partners with GOA to drive down CPAs and dial up performance

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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