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Featured

Hashmi will spearhead Brainstorm Marketing Management's GCC expansion from its new Dubai base as its Managing Director.

Brainstorm Marketing names Syed Kaiwan Hashmi as MD

The Federal National Council has called for the establishment of a National Council for National Identity and the Arabic Language.

UAE to strengthen Arabic language with new law

Sheikha Latifa launches a five-pillar, AED1bn portfolio to strengthen Dubai’s creative sector, support talent and drive long-term growth.

Latifa bint Mohammed launches the ‘Creative Sector Resilience Portfolio’ to boost creative sector

EGA’s Feras Mansour on why gaming is becoming the Middle East’s most powerful cultural environment for brands.

Beyond play: How gaming became a cultural platform in the Middle East

0to8’s Artem Shargin shares how micro-communities are redefining culture, and why brands must earn adoption, not just attention on TikTok.

How micro-communities are rewriting brand growth in the UAE

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from April 2026. Here are the key highlights:

The platform updates you need to know from April 2026

Piece of You

How UAE-based jewellery brand Piece of You built resilience through community-led marketing

Canva announced the next step in their collaboration with Anthropic, making complex things simple and the design process easier than ever.

Canva announces their new collaboration with Claude Design by Anthropic Labs

Roy Nasrallah, Group CEO, Rubicom Agency

The agency role is changing and so should the people inside it

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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