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AOTYME2026
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Featured

Leaders from PUMA, talabat, SOCIALEYEZ and House of Comms examine the shift from purpose-led messaging to operational and meaningful responsibility.

The rise of meaningful responsibility, and the fall of performative marketing

Bandar Al Tuwairqi, Co-Founder and Chief Creative Officer, Habbar

Campaign Middle East 40 Over 40 2026: Bandar Al Tuwairqi, Habbar

Zaher Ayat, General Manager – Marketing & PR, INFINITI Middle East

The end of performative luxury

Ibrahim Al-Mutawa, Jummar PR

Campaign Middle East 40 Over 40 2026: Ibrahim Al-Mutawa, Jummar PR

The role of WithFeeling was to create a sonic identity that could become part of the Islamic Arts Biennale’s emotional architecture.

WithFeeling taps into faith and culture for Islamic Arts Biennale sonic identity

Hessa Al Sudairy

Campaign Middle East 40 Over 40 2026: Hessa Al Sudairy, Publicis Communications KSA

ABG is one of the select group of bodies joining Google's Priority Flagger Program with access to a dedicated reporting channel for the platform's ads.

ABG to help flag policy-violating Google Ads across the region

Saleh Agha

Campaign Middle East 40 Over 40 2026: Saleh Agha, OMD UAE

MMS TikTok

MMS partners with TikTok as official advertising reseller in Saudi

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THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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