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Featured

From left, Karin Cohen, Multi-Property Director of Marketing; Elie George Zgheib, Director of Events Planning and Operations; and Liliane Vargas, Director of Recreation and Lifestyle at JW Marriott Marquis Hotel Dubai

JW Marriott Marquis Hotel Dubai shares key leadership appointments

Arla Foods MENA

Arla Foods, LiveRamp drive 60 per cent customer lift through data collaboration

How did the Middle East do in the 2025 WARC rankings?

talabat UAE

Talabat UAE launches campaign for road safety awareness this Ramadan

The Final Pitch

OSN is exclusive broadcaster of The Final Pitch for regional debut

Ramadan Learnings: Winter is Coming and Shoppers are Shopping Earlier

Ramadan learnings: Winter is coming and shoppers are shopping earlier

M+C Saatchi Group revamps brand identity and positioning

Sprinklr

Unified-CXM platform Sprinklr appoints Group Vice President for MEA

Sarah El Abdli, Head of Strategy and Cultural Transformation at Main+Rose discusses the importance of culture to build brands

Culture isn’t just ‘an HR thing’ – it’s a brand’s secret weapon

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THE WORK

Saudia Airlines launches first advertising campaign on Pinterest

Yango Yasmina Spark Foundry

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 10, 2026

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

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