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Featured

As part of the new role, Amine Abou Ajram will focus on strengthening client partnerships across the Groupe's connected media ecosystem.

Publicis Media promotes Amine Abou Ajram to CCO

Digital Champions

Digital Champions reveals regional expansion, senior leadership appointments across GCC

GCC marketers rethink the role of brand as short-term pressures persist: research

India's broadcast and digital content network, Times Network, has appointed The Vantage, as its exclusive media representative in MENA.

Times Network appoints The Vantage as exclusive media representative for the region

Xawiya Studios’ Abhinav Sinha on the enduring tension between creative tools, authorship, and how creativity is perceived

The tool is not the author

How to make the most of the data you already have

Results Advertising’s Amr Sallam on why emotion and meaningful storytelling are key to earning attention.

Make me feel something

From left, Ash Stapleton, Strategy Director; Andy El-Bayeh, Co-Founder and CEO; Rebecca Jarvie-Gibbs, Co-Founder and Chief Operating Officer; and Chris Loukakis, Chief Strategy Officer, Example

Example strengthens strategy leadership amid global demand for earned-first brand building

From left, Kerry Parkin, Founder & CEO, and Celia Harding, Founder, The Remarkables

The Remarkables launches in the UAE, highlighting AI-era comms, advisory-led model

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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