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Featured

Ramzy Abouchacra, President - Media Practice, dentsu MENA

The MENA Power List 2024: Why attention is the currency of today, by denstu MENA’s Ramzy Abouchacra

Rawan Hussein, Growth Director, Platformance

Platformance picks Rawan Hussein to lead key client growth initiatives

The case against omnichannel strategies: ‘Less is more’

IV Crown Showdown Riyadh Season

IV Crown Showdown campaign unveils Riyadh Season fight card

Andrew Gregory to take over the marketing reigns at Ford

MMA Academy expands to MENA with a student pitch competition

Unilever splits media account across six rival agencies in global review

Key trends that will shape mobile app campaigns in 2025

Impact of effective internal communication

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THE WORK

Audi takes over Abu Dhabi with brand boost campaign

Creative Featured News The Work Video Video & AudioNov 25, 2024

Coca-cola takeovers emojis to target Saudi Gen Z

Creative Featured Social Media The WorkNov 21, 2024

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A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

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