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Featured

R&B

R&B Fashion launches an AI fashion runway with Takumi AI

The barrier for AI in Saudi businesses is not personal hesitation; it is in the psychological divide between teams and their managers.

Lead the AI prompt, not just the team

Snap Inc. announced the launch of Promoted Places, a platform update that brings sponsored locations directly to the Snapchat Map.

Snap launches Promoted Places, transforming the Snap Map into real-world discovery

adidas Backyard Legends

adidas brings ‘Backyard Legends’ to life with Chalamet, Bellingham, Yamal and Rodman

From left, Danielle Barwick, Executive Director, Fuse Dubai, and Elda Choucair, CEO of Omnicom Media MENA

Sports and entertainment marketing agency Fuse, part of Omnicom Media, launches in Dubai

Aditi Khare, Chief Marketing Associate, Mada Media

Aditi Khare joins Mada Media as Chief Marketing Associate

adidas Nora Al Shaikh

adidas, Nora Al Shaikh empower female football fans in Saudi with fashionable fan-wear

From left, Joe Lipscombe, Partner at The Romans MENA, and Lauren Sanders, Head of Client Services, The Romans MENA

The Romans MENA completes new-look senior leadership team with new Head of Client Services

Piero Poli, CEO, Viola Communications on collaboration in the UAE

One industry, many voices: How the UAE marketing community moves forward together

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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