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- Appointments
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Featured

OMD MENA’s Saleh Agha explores why brands must look beyond birth years and into culture, context and the emerging ‘third space’ to build meaningful cross-generational growth.

Why generational marketing in 2026 demands an emphathetic lens

The AI

Saudi Report 2026: The AI inside-out shift

Westfield Saudi Arabia builds anticipation for official opening with episodic series

Brazen MENA has partnered with SOCIALEYEZ to expand its Unite initiative, increasing support from three to six independent businesses.

Brazen MENA partners with SOCIALEYEZ to expand ‘Unite’ initiative

Anghami explains the need to build experiences that live beyond the match; sound and stories that fans carry long after the whistle.

How brands will win the next world cup through sound and the scroll

The campaign aims to frame “Ahlan Asia” as a cultural invitation for AFC Asian Cup 2027 that is rooted in hospitality and unity.

Saudi turns ‘Ahlan Asia’ into the heart of AFC Asian Cup 2027 campaign

Esports Foundation's Mohammed Al Nimer shares how Saudi brands are winning in esports by becoming part of the experience.

Why esports is becoming the most effective platform for brands in Saudi Arabia

Acorn Strategy’s Kate Midttun reveals what good looks like in the procurement process and how to fix the broken system.

The bad news: procurement is broken; but the good news: we can fix it

PublisHer

PublisHer, Motivate Media Group create PublisHer Pathways internship programme

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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