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Featured

The real threat of AI isn’t the tools themselves, but the mindset of the people adopting them, according to JWI's Benjamin Thomas.

AI isn’t the problem – apathy is

enchanteur

Enchanteur enchants with elegance in latest TVC

From top left, clockwise, Google's Najeeb Jarrar; Spark Foundry's Dania Dallasheh; Keyade Middle East's Laura Gleadhill; The Trade Desk's Terry Kane; UM MENAT's James Dutton; OMD's Terry Mo; Merkle MENA's Deepak Mankani; Expo City Dubai's Sholto Douglas-Home

Shifting search strategies in the age of AI

Krispy Kreme

Krispy Kreme picks Magnitude Creative for Middle East strategy, creative

Campaign’s PR, Events and Experiential Guide 2025

Call for listings in Campaign’s PR and Experiential Guide 2025

The future of responsible leadership

Twitch introduces a fully localised interface for Arabic-speaking streamers and viewers across both web and mobile interfaces.

Twitch connects Arabic-speaking communities with new feature

MAIA Studio

MAIA launches MAIA Studio to strengthen creative offering

Brian Gleason

Seedtag names Brian Gleason as global CEO

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THE WORK

The Unburied Casket

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

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