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Featured

Annalect Snowflake

Omnicom Media’s Annalect leverages Snowflake to advance martech, AI and measurement

Bloomberg Media’s Amit Nayak explores why luxury audiences are increasingly seeking depth, context and more intentional media experiences.

Industry Snapshot: The power of investing in real audience intelligence in Saudi Arabia

Yas Island Abu Dhabi

Yas Island reveals celebratory Eid Al Adha musical release ft. Emirati voices, Khaleeji Talent

Aces of Space appoints Rohma Theunissen as its new Brand Strategy Director

C&B's Ahmad Itani explores why credibility, cultural instinct and market-specific insight are becoming the defining advantages in KSA.

Industry Snapshot: Why cultural instinct is now a brand advantage

Ross McAuley Managing Director, Thamma Al-Masar, powered by Yonder Consulting

Thamma Al‑Masar launches in Saudi with Ross McAuley as Managing Director

Saudi Tourism Authority’s Arcan Murshid reveals why destination marketing is about giving travellers memories they want to take home.

Saudi Report 2026: You dont market a country, you shape how it’s seen

I propose we stop asking what AI can do and start asking what it should do. Efficiency is not a strategy. It is a hygiene factor.

The next saudi transformation won’t be digital; it will be resilient

Amid data, data everywhere, the drops to drink are the ones that help a person feel seen, make a decision with ease and come back again, writes Chris Solomi

Data, data everywhere, not a byte to eat

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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