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Featured

From left, Khalid Naffa, President of the JTF, and Lutfi Shahin, MD of Equiti Jordan, at the partnership signing ceremony

Equiti Jordan becomes official partner of Jordan Tennis Federation through 2029

WATCH IT to launch eight FAST channels, integrate app across LG smart TVs

dentsu consumer vision report Mothers of reinvention

dentsu launches new consumer vision study: ‘Mothers of Reinvention’

In these complex times, real brand influence starts with knowing who you are

PRCA MENA Awards 2026

PRCA MENA declares 2026 awards season open for entries ahead of November Ceremony

Digital Media Du WPP Media Mindshare MENA

Du and WPP Media’s Mindshare reveal elevated digital media quality with DoubleVerify

OUI Agency’s Remy Abouchakra explores why luxury advertising in Dubai is losing originality in favour of safe, polished creative.

Everything looks right. That’s exactly why it fails.

Yasmin Kayali, CMO & Societal Impact Leader, Deloitte Middle East on trust and resilience

Trust within marketing: a pillar of business resilience in uncertain times

Platinumlist CEO Cosmin Ivan explores how traditional sports and esports are reshaping audience engagement in live fan experiences.

What sports & esports can teach each other about live fan experiences

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THE WORK

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

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