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Featured

The 2025 cohort of the NextGen Academy at Athar Festival, which Serviceplan Arabia's Ali Alshehri participated in.

From a small town in southern Saudi to the creative rooms of Athar

Wassim Mneimneh, Managing Director – MENAT, MiQ seen across every screen

Digital Essays 2025: Seen across every screen

Manisha Bhatia, Head of Strategy and Planning (KSA), Impact BBDO on empathy at Athar Festival and following people

The echo of empathy: Reflections after Athar Festival 2025

Bassem Hoss, Head of Performance, Carat MENA on performance

Digital Essays 2025: The performance reset

Rasha Mansour, Head of Strategy & Analytics, Leadgen Arabia on digital

Digital Essays 2025: Digital’s next chapter

Dubai Mall Festival of Fashion (DMFOF)

AUTHORITY by AVANTGARDE chosen as marketing agency for Dubai Mall fashion festival

Hicham Dergham, Regional Sales Director, DXTA Technology on online versus outdoor

Digital Essays 2025: Online just went outdoors

“I think a CCO is more on a level where one is spending a lot of time strategising,” said SRMG LABS Chief Creative Officer Fadi Mroue (second from the right). on creativity

CCOs Unplugged: A masterclass in creativity at Athar Festival 2025

Bill Watkins, Pinterest's Chief Revenue Officer (CRO).

Interview: Pinterest’s CRO on the sweet spot in the platform’s social commerce success

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THE WORK

UAE Government Media Office Billboards Cannes Lions 2026

From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE

Cannes Lions 2026 winners

Advertising Awards Creative Digital Event Featured Marketing Media News The WorkJun 27, 2026

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

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