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Featured

Gerety Awards Executive Jury Dubai 2026

Gerety VIP Diamond BBQ returns to Cannes as 2026 jury sessions begin worldwide

FXPesa partnership signing ceremony with Nairobi City Thunder

Equiti Group’s FXPesa reveals sports sponsorship deal with Nairobi City Thunder

Campaign Middle East rounds up the latest AI platform updates from May. Here are the key highlights:

AI platform updates you need to know from May 2026

Campaign Middle East rounds up the latest updates on social media, and content and streaming platform from May. Here are the key highlights.

The platform updates you need to know from May 2026

Donnelly moves up the ladder at Hanover, having been part of the consultancy for more than six years where she also lead the firm’s Corporate Practice in the region.

Hanover appoints Samantha Gregson Donnelly as Middle East MD

Dreame Technology, a leader in innovative home appliances and smart home solutions, has announced a partnership with Cristiano Ronaldo.

Dreame Technology names Cristiano Ronaldo as new global ambassador

Ariel

Ariel taps into the emotional load behind everyday household moments

Jack Ryan Ghost War

Dubai DET supports filming, release of Amazon MGM Studios’ Jack Ryan: Ghost War

Philip Smith, Media Solutions Director, The Vantage on global brands and content partnerships

Cognitive friction: why serious brands need uncomfortable editorial environments

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THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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