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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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AOTYME2026
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Featured

TikTok creators in MENA build community and shape culture, showing how discovery drives meaningful influence on the platform.

Understanding the creator ecosystem and meaningful influence

Cian Dolamore, Operations Director, Empyre Communications.

Empyre Communications appoints operations director to strengthen leadership team

Pinterest’s 2026 Colour Trends released a list of the trending colours that will be shaping creativity, style and demand across culture.

What colours will be trending this year?

Motor City

Motor City to get smart media network through Union Properties, Hypermedia partnership

The Esports World Cup Foundation announced a total prize pool of $75 million alongside the full game lineup and schedule for 2026.

Schedule announced for Esports World Cup 2026: $75 million prize and game lineup

HALFTONE

Culture-focused creative agency HALFTONE launches in Middle East

Honda Motor Co. brought an immersive experience that united industry leaders and partners for a multi-sensory journey through Honda’s Past, Present and Future.

Honda showcases its past, present and future through an immersive brand experience in Dubai

Teads

Teads appoints managing director for Middle East and Africa

Courage Awards

IWBD launches free-to-enter Courage Awards to honour bold women in leadership

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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