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Featured

Omar Sarieddine takes over the role following a successful tenure as the agency’s second-in-command and previous role as COO.

9Yards Communications names Omar Sarieddine as CEO

Campaign Middle East reached out to industry experts to find how the customer experience gap is created and what needs to change to close iat.

The experience gap: disconnect between delivery and customer encounter

Pinterest's latest Summer Trend Report suggests consumers are increasingly turning to sport for inspiration in their lifestyle.

Pinterest summer trend report 2026 reveals new consumer insights

Pinterest unveiled new AI tools designed to improve ad performance, streamline workflows and support conversational discovery.

Pinterest unveils new AI tools for marketers

Grand Millennium Hotel Dubai has made history as the first hotel in Dubai to launch its own AI influencer, Zaya.

Grand Millennium Hotel Dubai launches an AI influencer, Zaya

X announces three new features to its new Ads Manager platform which is making advertising simpler and more accessible for businesses.

X announces three new features on its platform

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Pinterest announces a new tool that lets creators connect their Amazon Storefront directly to their Pinterest account.

Pinterest adds Amazon Storefront linking for creators

New Snap research shows real-time conversation, community and mobile engagement are becoming central to how fans experience football.

Snapchat research reveals how football fandom is moving beyond the match

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THE WORK

Yango Yasmina Spark Foundry

Yango activates TikTok’s Logo Takeover in Yasmina campaign to drive business impact

Lay's campaign No Lay's No Game

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 9, 2026

‘No Lay’s, No Game’ video campaign featuring Saudi footballers builds on fan activations

The Unburied Casket

Advertising Creative Digital Featured Marketing Media The WorkJul 7, 2026

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

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