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AOTYME2026
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Featured

Entourage’s Faisal Naim explores on why real-world compassion matters more than marketing metrics this Ramadan.

Beyond the campaign: when compassion becomes strategy

UAE marketers lead trust in AI but struggle with data silos, report reveals

brands

How Ramadan 2026 set new rules of engagement for brands

Chantal Saliba, Academy Media and Training Director and Khalid Al Hosani, Academy Operations Director, IMI Media Academy.

IMI Media Academy appoints Chantal Saliba, Khalid Al Hosani to leadership positions

Havas CRed

HAVAS Red Middle East launches CRed to bridge brands and the creator economy

Jabal AlQurain Avenue Maison Pyramide

Diriyah Company picks Maison Pyramide for Jabal AlQurain Avenue retail strategy

Al Dhannah City entourage

Al Dhannah City picks entourage to lead destination marketing and communications

Farah Al Beaini, Group Account Director, Burson - Lebanon, UAE

Burson’s Farah El Beaini chosen for Cannes Lions’ See It Be It 2026 cohort in France

Above Digital is concentrating its performance marketing efforts on service-based businesses, B2B brands, the aesthetics industry, and the events sector. Image Courtesy: Above Digital

Above Digital shifts focus to outcomes-driven performance marketing in 2026

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THE WORK

Saudi a

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

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