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Featured

Jean-Karl Saliba

IAM Entertainment appoints Jean-Karl Saliba as VP Growth & Partnerships

Yango Ads’ 2025 travel report

Yango Ads’ 2025 travel report: more than 48 per cent of tourists are influenced by targeted ads

Dubai skyline marketing marketers

How top marketers stand out in a crowded real estate market

Mahmoud K. Youssef, Managing Director, MKY Communications

Why integrated marketing needs to evolve for the post-2025 consumer

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Cannes Lions announces jury line-up from MENA for 2025

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

GPFans

Pulse Media MENA, Realtimes Network partner to bring GPFans to MENA

Al-Futtaim IKEA and Blue

Double the joy, triple the Love: Al-Futtaim IKEA and Blue are supporting expecting parents

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THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

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