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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
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AOTYME2026
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Essays

The MENA Power List 2025: Adpro&’s Rana Hamarneh

The MENA Power List 2025: Fusion 5’s Elie Haber

Shadi Abdulhadi

The MENA Power List 2025: Boopin’s Shadi Abdulhadi

Nezar Nagro

The MENA Power List 2025: Rotana Media Services’ Nezar Nagro

The MENA Power List 2025: Hypermedia’s Philip Matta

The MENA Power List 2025: MMG’s James Bicknell

Ahmed Al Sahhaf

The MENA Power List 2025: MMS’ Ahmed Al Sahhaf

The MENA Power List 2025: Hills Advertising’s Sami Al Mufleh

Mohamed Al Khereiji

The MENA Power List 2025: Al Arabia and SMC’s Mohamed Al Khereiji

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THE WORK

Darb El Asateer

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

Cartoon Network MENA and KOI Thé UAE have launched a fan experience bringing a themed menu, collectibles to loyal fans of The Regular Show.

Featured Marketing The WorkJun 8, 2026

The Regular Show: Lost Tapes transforms into an real-world fan experience

CALIN Campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJun 3, 2026

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

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