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Essays

Digital Essay 2019: Innovation is simplification by Ajaz Ahmed, AKQA

China: Challenges in an opaque media ecosystem by Javier Bravo, Spark Foundry

Digital Essay 2019: A customer journey is not complex; your tech stack is, by Adform’s Pawan Setpal

Digital Essays 2019: AI should not be a black box, by Todd Tran, Teads

The Digital Essays 2019: The future of Video On Demand by Aakriti Sharma, Wavemaker.

Digital Essay 2019: Digital creative attribution by Aazim Haque & Fahad Ali, Publicis Media

Digital Essay 2019: Algorithm & Blues by Daniel Shepherd, PHD UAE.

Digital Essay 2019 – Tech 101: how to be “human”, by Nader Bitar, MMP World Wide

Digital Essay 2019: Digital creativity, bridging the gap between consumers & brands by Yasmine El Nashar, Isobar MENA

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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