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Digital

Royal Jordanian Airlines

Royal Jordanian marks 62 years with a simple, powerful campaign

STC Bank

Saudi’s STC Bank, UM, Platformance reveal 3-layer approach to success

Orange

Orange, Tarek Nour Advertising get fans dreaming of eighth AFCON Star

Lenskart

Lenskart Middle East debuts Gen AI-led eyewear fashion campaign

Oenobiol

Oenobiol launches with Nour Ghandour, championing ‘beauty with time’

Kaizzen

Kaizzen launches AI collective to augment brand visibility, reputation

Elevision DOOH

Elevision launches four DOOH residential media circuits in Dubai

Arla Foods' Talal Alrifa breaks down what the rise of GEO means for brands in the region where AI usage is significantly higher, and why it is becoming a crucial part of digital strategy.

GEO: Why brands are now competing inside AI answers, not search results

From left, Dana Tahir, CEO, HAVAS Red Middle East and James Wright, CEO, HAVAS Red and Global Chairman of HAVAS PR Network on Gen Z

HAVAS Red’s Global CEO, Middle East CEO discuss what matters most to Gen Z

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THE WORK

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

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