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Digital

Manchester City’s Egyptian footballer Omar Marmoush and top-charting rapper and trap artist Wegz add a touch of stardom to the Samsung campaign.

Samsung, DDB Egypt feature Man City’s Marmoush, rapper Wegz in latest campaign

BabyJoy places family at the centre of Father’s Day campaign in Saudi Arabia

FIFA Club World Cup 2025

How Hisense’s FIFA Club World Cup 2025 campaign delivered more than 70 million impressions

What hospitality marketing can teach other consumer-facing brands

Sahal Valliyot, Deputy Manager – Marketing and PR, Motivate Val Morgan on sustainability within cinema advertising.

The story beyond the script: Cinema’s sustainability premiere

Nathalie Nasr, Marketing Manager, Aurora Prime Investment on sensory marketing

Beyond visuals: Is sensory marketing transforming UAE real estate branding?

OSN Group CEO Joe Kawkabani to step down.

OSN Group CEO Joe Kawkabani resigns after three years at the helm

With AI redefining search behaviour, Zecomms’s Zaslavskaya unpacks what the shift means for visibility and brands.

Google it? Make AI do that for you

EWC_Extra

Esports World Cup launches game-first social channel: EWC_Extra

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THE WORK

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

Al Ain Farms

Advertising Creative Digital Featured Marketing Media The WorkDec 5, 2025

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

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Snap Case Study – Level SHoes

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