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Digital

Hamza Zaid on social

Social needs a seat at the business table

Campaign Middle East's Agency of the Year Middle East Awards 2025 reveals Standard Deadline

Standard Deadline for Agency of the Year Middle East Awards revealed

stc VP talks Esports World Cup, fan engagement and functional branding

From left, Hisham Mansour, Senior Account Executive, SAP; Marwan Zeineddine, Managing Director, UAE, SAP; David Wilkinson, Director of Portfolio & Project Management, Ghassan Aboud Group; Olivier Leblan, Chief Digital & Technology Officer, Ghassan Aboud Group; Mussaab Aboud, CEO Food Division, Grandiose Supermarket; Joud Aboud, Executive Vice President of Strategy & Corporate Affairs, Ghassan Aboud Group; Ahmad Aboud, Group CFO, Ghassan Aboud Group; Nicole Deumens, CMO, Ghassan Aboud Group.

Grandiose Supermarket, SAP partner to elevate CX, scalable growth

From left, Onur Kece, Founder and Creative Director, and Alix Petit, Design Director, The Refreshment Club.

Paris creative agency The Refreshment Club to launch MENA hub in Dubai

Alexander M. Wegner, Vice President, Head of Middle East, Crestview

Crestview appoints Vice President, Head of Middle East, expanding Gulf presence

RAKTDA campaign

Ad agency’s employees go MIA in new RAKTDA tourism summer campaign

Amazon Google

MENA industry reacts after Amazon abruptly exits Google Shopping Ads

MoEngage

Danube Home picks MoEngage to power hyper-personalised customer journeys

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THE WORK

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

Al Ain Farms

Advertising Creative Digital Featured Marketing Media The WorkDec 5, 2025

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

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