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Digital

MENA restaurants

How MENA restaurants drive real engagement and decisions online?

American Eagle Sydney Sweeney

Marketers react to American Eagle’s Sydney Sweeney ad: Virality vs. value

Amazon Esports World Cup

Amazon delivers tech-powered fan experiences at Esports World Cup

The campaign garnered more than 50 million views, turning its slogan into a punchline, a daily comment, and a viral social media caption. Lord Queen Egypt.

Lord and Queen’s ‘proudly Egyptian’, powerful rebrand rakes in 70 million views

Agency of the Year Middle East reveals additions to 2025 jury

ADCB Visa campaign humour ad Egyptian generosity

ADCB, Visa ‘level up’ Egyptian generosity in funny Masri Card ad

EtiaXil We Are Social

We Are Social shows EtiaXil’s scientific solution to excessively sweaty scenarios

Apex Legends at the Esports World Cup 2025: What makes a brand activation click

Formula 1 Etihad Airways Abu Dhabi Grand Prix AKQA

AKQA appointed as agency partner for Abu Dhabi F1 Grand Prix

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THE WORK

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

IKEA new

Advertising Creative Featured Marketing The WorkDec 8, 2025

Shantelle Nagarajan

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

Al Ain Farms

Advertising Creative Digital Featured Marketing Media The WorkDec 5, 2025

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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